The 2015 Volkswagen Jetta is a feature filled family car with 510L trunk capacity, parking assist, GPS and a 2.5L engine that makes dad forget it’s a family car after all. We had to target Indian and Arabian expats living in Dubai who perceive German cars to be too expensive to maintain. For this reason our communication needed to explain all the features and long-term benefits. Phew, this calls for infographics.
Our concept was understanding life changes. Illustrated step-by-step infographics linked family needs to relevant features the new Jetta had to offer. Whether you’re a dad, a mom or bewildered grandparent the Jetta’s various features and value benefits were now as digestible as formula one baby food.