USG is an instructional golf programme that offers viewers comprehensive explanations of the game. Techniques used by top international golfers are made, you guessed it... ultra simple.
We were invited by Wicked Pixels to create a treatment for the show. Our design embodied the premium aspects of the game with a bold and simplistic look and feel. Central to the concept was the theme of fluid motion which is at the core of the game, from your opening drive down the fairway to that final put. We worked in Cinema 4D and Vray applying golfing elements and textures to create a unique and recognisable toolkit.
In the end we conquered the dogleg, found the green and went for a birdie. That’s golf for it worked out well.