SuperSport offers a full calendar of live cricket that fans out there in the couch seats needed to know about. To get their attention we branded elements from the gentleman’s game with details pertaining to each event.
Wickets, cricket balls, the pitch and even the boundary rope all had to be created using Cinema 4D. Event info had to be constantly updated and still look perfectly crafted. To streamline an otherwise lengthily process we created a toolkit in After Effects. Now changing a title was as easy as typing it out. The final test was cutting the digital imagery with real life footage, naturally we knocked it out of the park.