We were glad to get on board with Wicked Pixels to create a treatment for SAA’s new inflight landing videos.
The brief was to inform passengers about the city and flight procedures for when they land. The unique thing about an airplane instructional video is that people can’t change the channel; we had their attention no matter what. Naturally this didn’t stop us from producing content that people would enjoy.
Cinema 4D and Vray were used to create a modular system that virtually prepared passengers for the actual procedures to follow. The information was supplied in bites across relevant points throughout video, making the learnings easy to comprehend. And with that said you may now release your belt buckle.