Fresh is a lifestyle channel with programming that ticks all the boxes of contemporary living. Now you can make sure you’re wearing the right outfit when looking into your tastefully chosen mirror before leaving to purchase groceries that match the latest diets.
Strike a pose, let’s get to it. The challenge was to create a channel identity that stayed fresh and correlated with fashion, food, decorating and leisure. Since trends are ever-changing our solution was an organic mosaic of colour that never stayed still either. The mosaics shifted, transformed and enlarged in order to highlight lineups or to create dynamic transitions between content.