The objective was to take viewers on a time trip through Edcon’s rich history. And since Edcon has been around for 80 years and is the holding company for numerous retail stores, you’d need to make an entire book to do that. So we did.
Source material from Edcon’s history reel helped bring the pages to life with layouts, imagery and typography constantly reflecting the times. In the end the project was a success and everyone lived happily ever after.