As one of South Africa’s leading online sports bookmakers, BET.co.za was looking for a series of television spots to represent that. The spots – to appear on Supersport – were to elevate the BET.co.za brand from just another sports betting website to a full-purpose sports betting company that is at the forefront of technical innovation when it comes to sports and sports betting.
Working off the basis of BET.co.za’s pay-off line – The Games Starts Here – we developed an all-encompassing concept that would be able to translate to every aspect of the campaign. By splitting the pay-off line into three separate parts, namely The Game, Starts and here, we were able to solve both the creative and promotional requirements of the campaign.
A series of adverts that helped to revitalize the BET.co.za brand by positioning them as a superior higher-end product that merges technology and sport. Bold enough to stand out in the cluttered world of sports betting advertising, the campaign culminated with “Instinct” – a 30 second advert that captured the psyche of a sports fan and their reason for divulging in sports betting. More importantly, we helped affirm the theory that when it comes to sports betting, The Game Starts with BET.co.za.
Working alongside Studio Zoo, Chocolate Tribe and Director Grant Franck, Quite Franckly helped to create this slick and seasonal spot for DSTV Explora.
We were asked by our friends at Studio Zoo to showcase DSTV’S latest content offering and the devices one could view them on. The content themselves are the cast of their own story while the devices become the stage. Combining an advanced implementation of compositing & Ruthless Rotoscoping we created the ultimate platform to engage with DSTV.
Quite Franckly joins Studio Zoo to unleash the Beast within for SuperSport and the Currie Cup 2017. The team tackled the bone crunching Brief and drop kicked it with Super Cel Animated VFX. Chest bumps, high fives and Ultimate Hero's all round. Can you dig it?
Design & Direction Photoshop/Sketch Pad.
Animation & Modelling C4d, Flash & TV Paint.
VFX & Compositing After Effects
Check out this polished promo spot we created for DSTV's latest Explora offering. Block buster movie titles and well crafted devices lit to perfection. Devices were created in C4d and rendered using Octane. Can you dig it!
We had the pleasure of designing, directing and animating DSTV's latest promo for their Showroom campaign. The industrial showroom inspired campaign takes us on a journey through DSTV's latest product offering. Can you dig it?
After hours of collaboration and craft we get to splash out with DSTV's latest Promo for Black Friday. A massive thanks to the team for getting wet on this one. Quite Franckly's team of VFX artists led by CEO and Director Grant Franck, Lead 3D Artist Matt Dippenaar and Lead Liquid Dynamics Artist Tiaan Franken aided in bringing the dynamic spot to life with a range of effects including complex liquid simulations in Houdini and beautiful CG Rendering in Octane. Sound Artist Greg Canning and One Nation Entertainment Studios take this piece to the Next Level.
Quite Franckly is a design & motion collective that consistently delivers the goods - the lovely, conceptual, relevant, deliciously realistic yet fantastical, high-end digital goods. We are experts in the production of creative content, such as brand identity, commercials, promos and digital material. Let us take you to the next level.
Sports Connect starts with a new brand identity designed in collaboration with Conduit Studios. We then developed a comprehensive design scheme to deliver a consistent and engaging experience across all screens and media platforms, making the Sports Connect brand unique, recognisable and distinctive.
Quite Franckly's latest 3D venture sees them team up with Birthmark to create this glossy piece for newly launched iPay. Design, Animation and Direction by Grant Franck. Rendered in Octane.
Whether you’re a Pirate, Madridista or even a hooligan SuperSport’s got the football action you’ll fancy.
Our job was to create a sports promo informing footy fans of all that was to come: the leagues, the action, the arenas and even the poster boys.
A concealed, underground lot was the setting for our shoot. Our narrator emerges from the shadows to tell the tale of SuperSport’s unmatched passion and commitment to the beautiful game. We then generated CG particles that illuminated the scene while composing the various league logos and creating the transitions to live action footage.
SuperSport offers a full calendar of live cricket that fans out there in the couch seats needed to know about. To get their attention we branded elements from the gentleman’s game with details pertaining to each event.
Wickets, cricket balls, the pitch and even the boundary rope all had to be created using Cinema 4D. Event info had to be constantly updated and still look perfectly crafted. To streamline an otherwise lengthily process we created a toolkit in After Effects. Now changing a title was as easy as typing it out. The final test was cutting the digital imagery with real life footage, naturally we knocked it out of the park.
Trigger was a conceptual action TV channel that promised round-the-clock skop, skiet en donner movies and programming.
We were asked by Cape Town-based Conduit Productions to create channel packaging identities for the all-action channel. We instantly knew that this was a job for us Joburg boys. Our idents embodied a shady underworld tone where gun smoke and ominous ink clouds drift and abate to dramatically reveal trouble in every corner.
USG is an instructional golf programme that offers viewers comprehensive explanations of the game. Techniques used by top international golfers are made, you guessed it... ultra simple.
We were invited by Wicked Pixels to create a treatment for the show. Our design embodied the premium aspects of the game with a bold and simplistic look and feel. Central to the concept was the theme of fluid motion which is at the core of the game, from your opening drive down the fairway to that final put. We worked in Cinema 4D and Vray applying golfing elements and textures to create a unique and recognisable toolkit.
In the end we conquered the dogleg, found the green and went for a birdie. That’s golf for it worked out well.
We were glad to get on board with Wicked Pixels to create a treatment for SAA’s new inflight landing videos.
The brief was to inform passengers about the city and flight procedures for when they land. The unique thing about an airplane instructional video is that people can’t change the channel; we had their attention no matter what. Naturally this didn’t stop us from producing content that people would enjoy.
Cinema 4D and Vray were used to create a modular system that virtually prepared passengers for the actual procedures to follow. The information was supplied in bites across relevant points throughout video, making the learnings easy to comprehend. And with that said you may now release your belt buckle.
Big Brother Angola is back. Season 3 of the reality show introduces Mozambican contestants into the mix. This time it’s going to be Big Brother from another motherland.
Our mission was to produce impactful promos that encouraged viewers to audition for the show.
We wanted to create an urgency to enter and mystery around who the new season would bring to the house.
The graphic style and treatment is bold, gritty and real. All design imagery was crafted from scratch with stock photography incorporated seamlessly in a way that has a feeling of motion.
Now we wait to see who will be the last of the Mozambicans.
Strider is a leading fintech design and development product consultancy. The brand is progressive and future focussed. It is all about staying on the cusp of cutting edge of technology whilst remaining human. It values speed to market without sacrificing on quality. The brand takes action by empowering large financial institutions to provide better service, education and ultimately experience to their customers.
This identity is modular, fresh & progressive. The brand speaks of a quirky bunch of people who love to have fun. Our methods are highly collaborative and innovative. The business is young and so are we. The team is diverse in demographics, skills and personalities. We pride ourselves on being fearless.
Rapper JR is known for his electo, hip hop and kwaito sounds. He has had four No1. singles in South Africa and has collaborated with HHP, Jack Parow and a host of top local artists.
When we heard JR’s latest single 'Muntu' we knew the only way do it justice was to make a video as cooked as the song is. The concept was based on the various uses and perceptions of the word ‘muntu’ which derives from the isiZulu world ‘umuntu’ meaning human. The music video is an abstract representation of this idea. It has been suggested that if you watch the video enough times in a row you’re able to remove your head and have conversations with yourself. This is yet to be confirmed.
We received an open brief to do channel idents for VUZU, a youth focused entertainment channel that actually ‘gets’ young people. To make things better the only prerequisite was that the outcome had to be really ‘out of the box’.
Quite Franckly we took the 3D Concept Design & Animation for ABSA's new digital billboard to the Next Level.
We teamed up with Birthmark and Sabre Visuals to execute this Next Level piece of Awesome! Final Renders done in Corona.
A massive shout out to everyone involved with the quick turnaround.
A designer’s first love is typography. This makes designing your own company’s logo a lot like giving birth to your... wait, this is getting weird. Let’s start again. Typography is our way of saying we care about what we do. Each letter was hand-crafted to perfection until we had a logo that didn’t just look the way we wanted it to but felt the way our company felt too; warm, welcoming, open and direct.
Kiddiwinks is a children’s entertainment channel focusing on animated and educational shows. We’re a bunch of big kids so we were super excited to work on the Kiddiwinks identity.
We started by designing a variety of logos to find the channel’s playful personality. This led us to create a logotype that subtly housed a friendly critter with smiling i’s. After a nap we got back to work and put together a jolly and energetic identity filled with friends and shows that burst out of magical portholes.
The 2015 Volkswagen Jetta is a feature filled family car with 510L trunk capacity, parking assist, GPS and a 2.5L engine that makes dad forget it’s a family car after all. We had to target Indian and Arabian expats living in Dubai who perceive German cars to be too expensive to maintain. For this reason our communication needed to explain all the features and long-term benefits. Phew, this calls for infographics.
Our concept was understanding life changes. Illustrated step-by-step infographics linked family needs to relevant features the new Jetta had to offer. Whether you’re a dad, a mom or bewildered grandparent the Jetta’s various features and value benefits were now as digestible as formula one baby food.
The artwork has been created for you. In this piece the artist reflects on the word 'persona'. The idea of that which appears as a consciously created personality or identity. This persona is fashioned out of part of the collective psyche through socialisation, acculturation and experience.
Fresh is a lifestyle channel with programming that ticks all the boxes of contemporary living. Now you can make sure you’re wearing the right outfit when looking into your tastefully chosen mirror before leaving to purchase groceries that match the latest diets.
Strike a pose, let’s get to it. The challenge was to create a channel identity that stayed fresh and correlated with fashion, food, decorating and leisure. Since trends are ever-changing our solution was an organic mosaic of colour that never stayed still either. The mosaics shifted, transformed and enlarged in order to highlight lineups or to create dynamic transitions between content.
Super fresh cuts from our upcoming Reel.
Mist803 is a young Pretoria-based hip hop artist who’s making a name for himself. We were invited by Pilot Films to take his beats to the next level on the music video entitled 'Sandton'. The catchy song about money and dreams isn’t afraid to keep it real, like shopping at Mr Price real.
They say if you want to achieve your dreams you need to start by writing them down. This became the basis of the music video. As Mist803 dropped his rhymes about money and being smooth with the honeys typography animated on screen in graffiti styled glory.
African Palate is a cooking show that relishes in true African flavour from flame grilled Chambo in Malawi to the traditional Egyptian dish koshari.
Conduit Productions asked us to create a poster for the company’s latest e-cigarette. We didn’t want to portray Twisp as just an alternative to smoking and chose rather to treat this as fashion or lifestyle campaign. We wanted a slick, energetic tone, which is something e-cigarette smokers can actually achieve.
Life hey? It’s the real stuff that happens outside of your TV and now also on your TV. Life TV is a channel dedicated to bringing you real life content; facts you didn’t know you needed to know, conspiracies, wildlife, and more. An up close look of what’s happening beyond borders and the bigger picture on your even bigger flatscreen.
Life TV were looking to develop a new brand and show packaging identity for their real world based channel. Our concept was life through the eye of a lens. We treated each image as an award winning photo capturing those integral moments with a real story to tell. This is life in its precarious nature both beautiful and unsettling at the same time. Heavy stuff - you may need to watch some cartoons after this just to balance things out.
In October 2015 the Dubai Design District hosted the country’s first celebration of design and innovation staging more than 100 events. A diverse cast of local and international designers, artists, architects and thought leaders contributed to the event’s success. We were commissioned to create a series of posters for the architecture and interior design exhibition at this historic event.
Our posters explored traditional design principles. Each category of artist was represented by their experience through the design process; balance, proportion, rhythm, emphasis and unity. Imagery was modelled in 3D to merge practical design principles with interior décor to create new and captivating outcomes.
A third poster was developed as a history lesson on Dubai’s architecture (strongly influenced by the climate and available materials) from 1799’s AL Fahidi Fort to the Dubai skyscrapers sheiks drive golf balls off of today.
Creating a film is a mammoth task and if you’re next level enough to have achieved this you’ll find it’s even harder to get your film noticed. That’s why it’s awesome to know that the Cape Town-based organisation PictureScope offers a platform for independent film makers to showcase their labours of love.
When we were asked to create PictureScope’s logo we decided to scrap the font book and open up a sketchpad. This delicate and more personal approach allowed us to flesh out a beautifully handcrafted brush lettered logo, proving that a hands-on approach is still at the heart of our digital post production company.
Africa is not only home to the big 5, it’s also home to one of the largest integrated communications companies, with over 17 million subscribers.
We were invited by Conduit Studios to partner on Safaricom’s latest TV commercial.
A digital interface was generated over live action footage to demonstrate how Safaricom is connecting the continent to the future through industry, transport, business and mobile. It’s kind of like The Matrix meets Minority Report, in Africa.
Channel O is a South African-based music channel featuring an array of beats from hip hop and kwaito to R&B and gospel. The channel also splices a number of reality and pop culture shows into the mix.
‘Top 10 Most’ is an awesome count down show that focuses on a host of topics like the best Emcees, hottest music video vixens and biggest music moguls.
Channel O were looking for something new and fresh. Their brief was to have a minimal look and feel with a kick of bling. We loved the challenge of taking bling to the next level and opted for a simple palette of only black, white and gold. We skilfully incorporated Channel O’s logo into the design to limit elements and contrasted bold graphics and digital branding with clean white space. The result could be compared to sipping Cristal in the VIP lounge with all your homies.
The objective was to take viewers on a time trip through Edcon’s rich history. And since Edcon has been around for 80 years and is the holding company for numerous retail stores, you’d need to make an entire book to do that. So we did.
Source material from Edcon’s history reel helped bring the pages to life with layouts, imagery and typography constantly reflecting the times. In the end the project was a success and everyone lived happily ever after.